
Bakcell Press Conference
B3 • Conference
On April 25, 2024 Azerbaijan’s largest private telecom operator "Bakcell" has announced a new brand identity during a press conference held at the Baku Convention Center.
Klaus Mueller, Bakcell's CEO emphasized that the new brand is aimed at shaping Azerbaijan's innovative future.
The revamped brand features a star-shaped logo made of dynamic tiles, representing Bakcell’s role as a "North Star," connecting people, places, and moments while embracing a digital future.
Bakcell is integrating AI-driven technologies into its operations, including ChatBot and VoiceBot assistants powered by advanced deep learning models. The company also plans to launch faster home internet services and exclusive device-service bundles.
It is important to note that serving over 3 million subscribers, Bakcell continues to provide the fastest mobile network in Azerbaijan, recently expanding to enterprise fixed services.