On 4-5 November 2026, the Baku Convention Center hosted the 3rd International Health Tourism Conference, organised by the State Tourism Agency of Azerbaijan.
The conference brought together government officials, healthcare and tourism industry representatives, and international experts from Germany, Austria, the United Kingdom, Georgia, Hungary, Kyrgyzstan, Türkiye, Spain, the Czech Republic, and other countries. The event aimed to promote Azerbaijan’s medical and wellness tourism potential internationally, encourage knowledge exchange and support new opportunities for cooperation.
During the opening ceremony, State Tourism Agency Chairman Fuad Naghiyev and the Minister of Health of the Republic of Azerbaijan, Anar Bayramov, highlighted the country’s health tourism potential, medical infrastructure development and the importance of international cooperation. World Health Organization Director-General Tedros Adhanom Ghebreyesus also addressed participants via video message, emphasising the importance of healthcare quality and patient safety.
Over the two days, discussions covered strategic priorities for medical tourism development, international quality standards, digital solutions and Azerbaijan’s natural therapeutic resources. Particular attention was given to the properties and applications of Naftalan oil, the development of sanatorium services and emerging approaches to wellness tourism.
The conference programme also featured an exhibition showcasing products and services from local and international organisations, training for industry professionals and a business forum. As part of the forum, B2B meetings were held between local service providers and representatives of more than 30 international companies.
